Blueprint for impact
Get a look at the pillars shaping this course.
While development is still underway, these highlights offer an early look at the skills and outcomes you’ll be working toward:
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Strategic Product Development
Turn your product ideas into market-ready solutions. Master the tools to design, validate, and launch with confidence in today’s fast-moving innovation landscape.
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Course description
Strategic product development is more than just idea generation. It is a focused, iterative process that turns concepts into market-ready solutions with real business value. In this course, you will explore how today’s top organizations deliver products that succeed, moving from early idea to final release. Whether you are developing new technologies, improving existing systems, or expanding your organization’s reach, this course gives you the frameworks to move faster and smarter.
You will complete a hands-on product development cycle using lean methods, validation strategies, and user-centered design. Learn to prototype, create compelling messaging, and track success using meaningful metrics. By the end of the course, you will have a complete strategic product development plan ready for implementation or presentation in your organization.
Designed for professionals in innovation, product management, engineering, or cross-functional roles, this course is packed with tools and strategies that apply immediately. Explore how emerging trends like AI, digital twins, and sustainability shape product design today. Each week builds your skills and brings your ideas closer to launch.
Course outcomes
- Build a product strategy
Create product plans based on lean principles, user needs, and commercialization goals. - Validate product ideas
Test assumptions through user research, surveys, and personas to refine concepts. - Develop product prototypes
Transform ideas into models or service blueprints that can be shared and improved. - Craft effective messaging
Write messaging strategies that speak clearly to target users or stakeholders. - Apply industry insights
Use emerging tools such as AI and digital twins to support smarter development decisions. - Plan for launch and improvement
Build SMART metrics, launch strategies, and feedback systems that sustain success. - Align teams and goals
Strengthen collaboration across roles to maintain clarity and momentum.
The learning experience
This course is for product managers, engineers, innovators, and cross-functional professionals focused on launching products or improving development practices. No prior product management experience is required. The course includes weekly, self-paced modules and optional live sessions. You will complete applied assignments, peer discussions, and a final product plan. A computer and internet access are required.
Cost
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This course is designed by RIT and delivered on the edX platform. Enrollment is available exclusively at edx.org. Please visit the edX website to explore more detailed information about pricing options, start dates, time commitment and more.
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Ready when you are
This course is not currently open for enrollment, but that doesn’t mean the opportunity has to wait.
If this course aligns with your goals or your team’s needs, let us know. Your interest helps us plan future sessions and may even accelerate the timeline. We also offer custom options for organizations looking to run tailored versions of this experience.
Hear from the experts
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Insight
Value
Flexible. Applied. Built for business.
Exploring this for your team, not just yourself? You're in the right place. RIT Certified courses and certificates deliver high-impact ROI whether used off the shelf or tailored with our team to align with your workforce strategy. Each offering builds in-demand skills that help teams grow, retain talent, and stay ahead in a world of constant change. We don’t just deliver training. We help you plan for what’s next.
Pathways and certificates
This course is part of a broader mastery certificate.
Explore how it fits into a full learning journey.
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