Blueprint for impact
Get a look at the pillars shaping this course.
While development is still underway, these highlights offer an early look at the skills and outcomes you’ll be working toward:
“This course was designed to help learners develop web-first technical communication skills that drive clarity, engagement, and enable action. The web isn’t just a specific delivery method, it’s a new perspective with new requirements, and we focus on how to leverage web content effectively.”
Flexible. Applied. Built for business.
Exploring this for your team, not just yourself? You’re in the right place. This course is still in development, making it an ideal time to explore how it could support your workforce goals. Whether you're planning ahead or seeking a strategic fit, we’ll help tailor the experience so it delivers value for your team from day one.
Writing for the Web
Master the art of digital writing that gets results. Learn to craft smart, strategic content for websites, apps, wikis, and more. Write with clarity, purpose, and impact.
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Course description
Writing for the web is both a craft and a strategy. This course builds the critical skills needed to create digital content that is clear, actionable, and user-focused. You’ll learn how to write for websites, wikis, intranets, and digital platforms by applying principles of plain language, structure, tone, and accessibility.
Explore how digital audiences read differently, and how to adapt your style to match. Learn to write effective headlines, calls to action, navigation labels, and microcontent that guide users and support business goals. Go beyond grammar to understand how content design shapes experience, from readability and SEO to mobile optimization and UX writing.
Hands-on assignments give you the chance to apply skills in context and receive personalized feedback. By the end of the course, you’ll walk away with a polished writing sample, new confidence in your digital writing voice, and strategies you can apply immediately across industries and roles. This course is a powerful next step for anyone shaping information in today’s digital workplace.
Course outcomes
- Write for Digital Readers
Craft concise, scannable content tailored to online audiences and digital consumption habits. - Structure for Engagement
Use proven web writing frameworks to organize content that grabs attention and keeps users reading. - Simplify Complex Topics
Translate technical or dense ideas into accessible, audience-friendly web content. - Incorporate SEO Best Practices
Apply keyword strategies and metadata basics to improve content visibility and reach. - Build Inclusive Content
Write with accessibility in mind to ensure digital content is usable and clear for diverse audiences. - Edit with Purpose
Refine drafts using plain language and web-friendly editing techniques that improve clarity and impact.
The learning experience
This course is ideal for anyone responsible for writing content online, including marketers, communicators, technical professionals, and educators. No prior experience is required, though basic comfort with word processing and digital platforms is helpful. Expect a fast-paced, collaborative environment where you’ll practice writing and editing for clarity, structure, and engagement. You’ll work on short-form content, apply immediate feedback, and leave with practical tools you can use right away.
Cost
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This course is designed by RIT and delivered on the edX platform. Enrollment is available exclusively at edx.org. Please visit the edX website to explore more detailed information about pricing options, start dates, time commitment and more.
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Ready when you are
This course is not currently open for enrollment, but that doesn’t mean the opportunity has to wait.
If this course aligns with your goals or your team’s needs, let us know. Your interest helps us plan future sessions and may even accelerate the timeline. We also offer custom options for organizations looking to run tailored versions of this experience.
Hear from the experts
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Insight
“This course was designed to help learners develop web-first technical communication skills that drive clarity, engagement, and enable action. The web isn’t just a specific delivery method, it’s a new perspective with new requirements, and we focus on how to leverage web content effectively.”
Value
“We’re living in a content-saturated world, and what cuts through is web content that’s accessible, scannable, actionable, and user-focused. I want learners to walk away with the confidence to craft web content that informs, persuades, and empowers their audiences to perform.”
Flexible. Applied. Built for business.
Exploring this for your team, not just yourself? You're in the right place. RIT Certified courses and certificates deliver high-impact ROI whether used off the shelf or tailored with our team to align with your workforce strategy. Each offering builds in-demand skills that help teams grow, retain talent, and stay ahead in a world of constant change. We don’t just deliver training. We help you plan for what’s next.
Pathways and certificates
This course is part of a broader mastery certificate.
Explore how it fits into a full learning journey.
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