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Introduction to Generative AI

This course is still in development, but the foundation is set.
Get a first look at what we’re creating and how it’s being shaped by real workforce needs.

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Blueprint for impact

Get a look at the pillars shaping this course.

While development is still underway, these highlights offer an early look at the skills and outcomes you’ll be working toward:

"This course is for industry professionals who bring deep experience to their roles and are ready to explore how AI can amplify what they do best. Participants do not need a technical background to get started. We break down complex concepts into practical tools and show how to use them in real roles across industries. This course is about building confidence by connecting AI to the work you already know how to do."

Lori Mazor
Course Developer

Flexible. Applied. Built for business.

Exploring this for your team, not just yourself? You’re in the right place. This course is still in development, making it an ideal time to explore how it could support your workforce goals. Whether you're planning ahead or seeking a strategic fit, we’ll help tailor the experience so it delivers value for your team from day one.

Let's talk goals

Introduction to Generative AI

RITx Course
CE-AIAP-1002

Jumpstart your AI journey with practical tools and real-world skills. Explore how Generative AI can drive innovation, boost productivity, and reshape your work.

Online
6 Weeks
Mid Level

Course description

This hands-on, high-impact course introduces the fundamentals of Generative AI while helping learners uncover where it can make the greatest difference in their work and industry. Built for professionals in any field, this course demystifies AI and equips learners with practical tools and strategies to increase productivity, drive innovation, and think strategically about AI integration.

Learners will explore the foundations of Generative AI, including how large language models generate content and how AI is being applied across sectors. They’ll gain direct experience with tools that generate text, support research, and enhance presentation workflows. Just as important, students will examine common roadblocks to adoption, including legal, ethical, and regulatory concerns.

This course helps learners identify where and how to use AI meaningfully in their own context. It ends with a comprehensive case study that gives learners a chance to apply their skills and showcase their insights. No prior AI experience is required.

Course outcomes

  • Understand Generative AI Basics
    Explain foundational concepts, including how large language models work and where Generative AI is already used across industries.
  • Use AI for Research and Content
    Apply AI tools to conduct research, create written content, and develop polished presentations with efficiency and impact.
  • Identify High-Impact Use Cases
    Analyze how different industries are adopting Generative AI and pinpoint practical opportunities in your own professional context.
  • Address Adoption Barriers
    Explore key ethical and legal challenges surrounding AI adoption and develop strategies to mitigate them responsibly.
  • Forecast Future Trends
    Examine emerging trends and begin to plan for how AI might shape future roles, workflows, and business strategies.
  • Build a Strategic Case Study
    Synthesize course insights into a real-world case study exploring the role of Generative AI in a chosen industry or business function.

The learning experience

This course is ideal for professionals looking to better understand and apply Generative AI tools in their work. No technical background or coding experience is required. Learners should have a reliable internet connection and be comfortable using web-based tools and basic productivity software like Google or Microsoft Office. The course is fully online and asynchronous, with opportunities for peer discussion and feedback.

Cost

Why this course matters
Employer Demand
Employer Demand
This demand score is based on real-time job posting data from Lightcast. It reflects employer demand for the skills taught in this course, drawn from millions of job listings across industries and regions.
Enroll now

This course is designed by RIT and delivered on the edX platform. Enrollment is available exclusively at edx.org. Please visit the edX website to explore more detailed information about pricing options, start dates, time commitment and more.

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Skills taught in this course
Business Analytics
Data-Driven Decision Making
Digital Strategy Development
Integrated Business Planning
Tool Management
Generative Artificial Intelligence
Top job titles using these skills
Job Titles
These top job titles and salary ranges are based on real-time job posting data from Lightcast. They reflect roles that commonly seek the skills taught in this course, drawn from millions of listings across industries and locations.
Demand Planner
$
82688
k
/yr
Marketing Manager
$
112384
k
/yr
Product Manager
$
150272
k
/yr
Data Scientist
$
145280
k
/yr
Business Analyst (General)
$
98688
k
/yr
Business Analysis Manager
$
129280
k
/yr
Analytics Manager
$
150272
k
/yr
IT Manager / Director
$
93568
k
/yr
Is this course for me?

Let us help! We have a dedicated team to help you find the right path.

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Badge awarded upon completion.
Credly Badge
Upon successful completion, you’ll earn a digital badge from RIT Certified via Credly. It’s shareable, verifiable, and showcases your skills to employers on LinkedIn, resumes, and more.

Enroll now

This course may have multiple start dates.
Choose the one that works best for you.

Introduction to Generative AI
CE-AIAP-1002
-
25FA6.001
Online
Drop request deadline
Oct 7, 2025
$
1000.00

You will be directed to our secure course registration and payment system.

Ready when you are

This course is not currently open for enrollment, but that doesn’t mean the opportunity has to wait.

If this course aligns with your goals or your team’s needs, let us know. Your interest helps us plan future sessions and may even accelerate the timeline. We also offer custom options for organizations looking to run tailored versions of this experience.

I'm interested

Hear from the experts

Watch an introduction by the creator of this course, [name]

Insight

"This course is for industry professionals who bring deep experience to their roles and are ready to explore how AI can amplify what they do best. Participants do not need a technical background to get started. We break down complex concepts into practical tools and show how to use them in real roles across industries. This course is about building confidence by connecting AI to the work you already know how to do."

Lori Mazor
Course Developer

Value

"Generative AI is reshaping how we think, communicate, and solve problems. This course bridges curiosity and capability by grounding AI in everyday workflows. You will walk away with a concrete, industry-specific case study, applying what you learn in a format that speaks directly to your work."

Flexible. Applied. Built for business.

Exploring this for your team, not just yourself? You're in the right place. RIT Certified courses and certificates deliver high-impact ROI whether used off the shelf or tailored with our team to align with your workforce strategy. Each offering builds in-demand skills that help teams grow, retain talent, and stay ahead in a world of constant change. We don’t just deliver training. We help you plan for what’s next.

Let's talk goals
Contact us today