Brand and Messaging with AI: Custom Messaging Assistant (Guided Build Studio)
Blueprint for impact
Get a look at the pillars shaping this course.
While development is still underway, these highlights offer an early look at the skills and outcomes you’ll be working toward:
Flexible. Applied. Built for business.
Exploring this for your team, not just yourself? You’re in the right place. This course is still in development, making it an ideal time to explore how it could support your workforce goals. Whether you're planning ahead or seeking a strategic fit, we’ll help tailor the experience so it delivers value for your team from day one.
Brand and Messaging with AI: Custom Messaging Assistant (Guided Build Studio)
A Guided Build Studio to create and test a custom messaging assistant for your use case—so you leave with a reusable setup that improves consistency and speed.
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Description
This Guided Build Studio is for learners who want to leave with a working, reusable messaging assistant configured for real work. In a small cohort with 1:1 instructor guidance, you’ll implement the Brand & Messaging workflow around a use case you care about, then build and test an agent-style AI assistant that supports your process from inputs to drafts, refinements, variations, and review-ready outputs.
You’ll define voice rules, audience context, key points, and constraints; incorporate examples and references that improve consistency; and set up review checks that reduce tone drift and risky claims. As you build, you’ll troubleshoot common breakdowns—off-voice output, vague language, inconsistent versions, or unsupported claims—and apply fixes that raise quality fast. The emphasis is practical implementation: saving what works into a reusable setup you can run again, refine over time, and apply across channels and contributors.
You’ll leave with a configured assistant, a repeatable workflow setup, and a clear plan for where to apply it first to see ROI quickly.
Outcomes
Each outcome is taught through applied practice, so you can use the workflow immediately.
- Apply the Workflow to Your Messaging Need
Use your own use case to run the workflow from inputs to drafts, refinement, variations, and next steps. - Configure an Agent-Style Messaging Assistant
Set up voice rules, instructions, constraints, and examples so the assistant produces consistent outputs and useful variations. - Create On-Voice Variations
Generate versions across audiences and channels while maintaining consistent voice, key points, and tone. - Troubleshoot Common Breakdowns
Fix issues like off-tone output, drifting content, unclear claims, or inconsistent messaging across versions. - Make It Repeatable
Save what works into a reusable setup that reduces drafting time, improves consistency, and supports ongoing refinement. - Leave with a Next-Step Plan
Identify where to apply your assistant first, what to measure, and how to keep improving results after the workshop.
The Learning Experience
This in-person, 4-hour Guided Build Studio is hands-on and implementation-focused. It’s best if you’ve completed Applied Messaging Workflow (recommended) or already feel confident providing clear inputs and constraints. Bring a laptop and a paid account for Microsoft Copilot, Google Gemini, or ChatGPT (OpenAI) so you can build and test during the session. You’ll work on your own use case with 1:1 instructor guidance and leave with a working assistant you can apply immediately.
Cost
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This offering may have multiple start dates.
Choose the one that works best for you.
You will be directed to our secure course registration and payment system.
If you need assistance with registration, our team is here to help. Contact us at (585) 475-2400 or certified@rit.edu.
Ready when you are
This course is not currently open for enrollment, but that doesn’t mean the opportunity has to wait.
If this course aligns with your goals or your team’s needs, let us know. Your interest helps us plan future sessions and may even accelerate the timeline. We also offer custom options for organizations looking to run tailored versions of this experience.
Hear from the experts
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Insight
Value
For Teams & Employers
We offer private delivery for teams and cohorts. You’ll get the same curriculum aligned to your roles, tools, and standards, with the option to incorporate your policies and risk context. Teams often use this workshop to install a repeatable ideation process with shared checkpoints and quality standards—reducing idea churn and accelerating early-stage alignment. Optional follow-up working sessions are available to support implementation on real projects.
Want to explore private delivery or a cohort? Contact us to discuss timing, tailoring, and options.
Pathways and certificates
This course is part of a broader mastery certificate.
Explore how it fits into a full learning journey.
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