Blueprint for impact
Get a look at the pillars shaping this course.
While development is still underway, these highlights offer an early look at the skills and outcomes you’ll be working toward:
Flexible. Applied. Built for business.
Exploring this for your team, not just yourself? You’re in the right place. This course is still in development, making it an ideal time to explore how it could support your workforce goals. Whether you're planning ahead or seeking a strategic fit, we’ll help tailor the experience so it delivers value for your team from day one.
AI Brand Messaging: Applied Workflow
Learn a structured AI-supported messaging process you can use end to end—turning goals, audiences, and key points into better drafts and cleaner review cycles.
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Description
Use AI within a guided messaging process that helps turn ideas, inputs, and priorities into clearer draft language and review-ready outputs. This workshop focuses on applying AI to real brand and communication work in a way that supports consistency, speed, and sharper editorial judgment. Building on foundational AI habits, participants learn how to move from message inputs to draft generation, refinement, variation, and review while maintaining voice, intent, and strategic clarity.
The focus is consistency and reviewability: defining steps, checkpoints, and outputs so messaging work is easier to assess, easier to reuse, and less dependent on repeated rewrites. Participants see how prompt patterns map to each stage of the process, how goals, constraints, voice cues, and success criteria improve output quality, and where quick verification checks and redirects belong so content is clearer before it is shared. We also preview how a prompt-based messaging process can evolve into an assistant when that approach makes sense—without requiring a specific platform.
Participants leave with a clear messaging approach they can use in their own work after the workshop, along with a prompt sequence that helps improve cohesion, reduce rewrite cycles, and support faster alignment.
Outcomes
Each outcome is taught through applied practice, so you can use the workflow immediately.
- Frame message goals, audiences, and key points before drafting
Create the inputs that help AI produce more relevant, on-purpose output. - Use AI to generate, adapt, and refine messaging
Move from first draft to more effective versions across audiences and channels. - Apply voice cues and constraints to improve quality
Use direction, tone guidance, and quality bars to strengthen clarity and cohesion. - Review outputs for tone, claims, and audience fit
Use quick checks and prompt adjustments to improve accuracy and reduce avoidable issues. - Create a messaging process teams can share
Define the checkpoints, outputs, and review habits that make messaging easier to repeat, review, and improve. - Recognize when a workflow is ready to become an assistant
See how a prompt-based messaging process can become a more reusable tool—and when that step makes sense.
The Learning Experience
This in-person, 4-hour workshop is demo-led and workflow-focused; no laptop is required. It’s best if you’ve completed AI Brand Messaging: Voice, Prompts & Proof, or already have basic experience using an AI chat tool and can provide clear inputs such as audience, goals, key points, and constraints. You’ll watch the process run from start to finish, see how prompts map to each step, and learn where checkpoints, redirects, and quick verification habits improve results. You’ll leave with a structured approach you can use in your own tools after the session.
Cost
Enroll now
You will be directed to our secure course registration and payment system.
If you need assistance with registration, our team is here to help. Contact us at (585) 475-2400 or certified@rit.edu.
Ready when you are
This course is not currently open for enrollment, but that doesn’t mean the opportunity has to wait.
If this course aligns with your goals or your team’s needs, let us know. Your interest helps us plan future sessions and may even accelerate the timeline. We also offer custom options for organizations looking to run tailored versions of this experience.
Hear from the experts
Watch an introduction by the creator of this course, [name]
Insight
Value
Meet Your Instructors
Our workshops are led by practitioners who pair real-world workflow experience with evidence-based learning design—so sessions are practical, engaging, and immediately applicable.
Thérèse Hannigan is a designer, strategist, and longtime business owner who has spent decades leading client projects and building human-centered digital experiences across industries. She now integrates AI into the same creative and strategic workflows—framing problems, synthesizing inputs, developing messaging, and iterating ideas—so teams can move faster with more clarity and stronger outcomes. She founded and led a design/UX studio acquired in 2019 and is a tenured faculty member in RIT’s College of Art and Design.
Mark Ferguson is an instructional designer, educational technologist, and experienced educator with over 15 years in education, including a decade focused on faculty development, online learning, and higher education innovation. He specializes in designing and facilitating high-impact workshops for adult learners, grounded in evidence-based instructional design and adult learning theory. His work blends deep expertise in curriculum design and emerging technologies—including AI—with coaching and collaborative program development.
For Teams & Employers
We offer private delivery for teams and cohorts. You’ll get the same curriculum aligned to your channels, audiences, tools, and standards, with the option to incorporate your policies and approval norms. Teams often use this workshop to install a repeatable messaging workflow with shared voice rules and review checks—reducing revision cycles and producing more consistent, review-ready drafts. Optional follow-up working sessions are available to support implementation.
Want to explore private delivery or a cohort? Contact us to discuss timing, tailoring, and options.
Pathways and certificates
This course is part of a broader mastery certificate.
Explore how it fits into a full learning journey.
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