Blueprint for impact
Get a look at the pillars shaping this course.
While development is still underway, these highlights offer an early look at the skills and outcomes you’ll be working toward:
Flexible. Applied. Built for business.
Exploring this for your team, not just yourself? You’re in the right place. This course is still in development, making it an ideal time to explore how it could support your workforce goals. Whether you're planning ahead or seeking a strategic fit, we’ll help tailor the experience so it delivers value for your team from day one.
AI Brand Messaging: Voice, Prompts, and Proof
Build a clear introduction to using AI in messaging work: where it helps, where caution is needed, and how to support clearer, more cohesive communication.
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Description
Learn how to use AI to support better brand and messaging work without losing clarity, consistency, or voice. This workshop introduces the foundations of AI-assisted messaging, helping participants understand where AI can be useful, where human review matters most, and how to work more intentionally with both. Through examples and guided exploration, participants will strengthen prompting habits, evaluate outputs more critically, and build a clearer understanding of how AI can support communication work in practice.
The workshop then connects those foundations to brand and messaging practice: clarifying audience, intent, voice, and key points so AI can better support drafting, variation, and revision. Participants will see how prompts, constraints, and review habits can help produce more useful outputs without losing specificity or sounding generic. The focus is not on handing communication over to AI, but on using it to support clearer drafts, faster iteration, and more cohesive messaging across contexts.
Participants leave with practical examples, better language for evaluating outputs, and a simple review approach they can apply in their own tools after the session—whether they are writing internal communications, customer-facing messaging, leadership updates, recruiting content, or professional brand materials.
Outcomes
Each outcome is introduced through examples, discussion, and live demonstration.
- Understand core AI concepts
Build a shared vocabulary for discussing AI, including what it is, how it differs from rule-based automation, and why that difference matters. - Explain how AI works at a high level
Describe, in plain language, how modern AI learns, why training data matters, and how those inputs shape results. - Recognize common risks and limitations
Identify issues such as bias, hallucinations, and feedback loops, and understand how they can affect outputs. - Differentiate categories of AI tools
Recognize the differences among chat assistants, knowledge-base assistants, visual AI tools, and workflow automation tools. - Choose the right kind of tool for the task
Use a simple task-and-risk lens to think through which category of AI tool may be appropriate in different situations. - Connect AI basics to messaging workflows
Use a basic workflow lens to identify steps, bottlenecks, and where AI may help, support, or stay out of communication and content processes.
The Learning Experience
This in-person, 4-hour workshop is demo-led with guided discussion and short, low-lift activities; no laptop is required. It is designed for beginners and mixed-experience groups who want a grounded introduction to using AI for communication and messaging work. Participants see examples modeled live, learn how AI inputs and constraints shape results, and explore how to review outputs for tone, claims, and fit. They leave with take-home examples and reusable approaches they can use in their own tools after the session.
Cost
Enroll now
You will be directed to our secure course registration and payment system.
If you need assistance with registration, our team is here to help. Contact us at (585) 475-2400 or certified@rit.edu.
Ready when you are
This course is not currently open for enrollment, but that doesn’t mean the opportunity has to wait.
If this course aligns with your goals or your team’s needs, let us know. Your interest helps us plan future sessions and may even accelerate the timeline. We also offer custom options for organizations looking to run tailored versions of this experience.
Hear from the experts
Watch an introduction by the creator of this course, [name]
Insight
Value
Meet Your Instructors
Our workshops are led by practitioners who pair real-world workflow experience with evidence-based learning design—so sessions are practical, engaging, and immediately applicable.
Thérèse Hannigan is a designer, strategist, and longtime business owner who has spent decades leading client projects and building human-centered digital experiences across industries. She now integrates AI into the same creative and strategic workflows—framing problems, synthesizing inputs, developing messaging, and iterating ideas—so teams can move faster with more clarity and stronger outcomes. She founded and led a design/UX studio acquired in 2019 and is a tenured faculty member in RIT’s College of Art and Design.
Mark Ferguson is an instructional designer, educational technologist, and experienced educator with over 15 years in education, including a decade focused on faculty development, online learning, and higher education innovation. He specializes in designing and facilitating high-impact workshops for adult learners, grounded in evidence-based instructional design and adult learning theory. His work blends deep expertise in curriculum design and emerging technologies—including AI—with coaching and collaborative program development.
For Teams & Employers
We offer private delivery for teams and cohorts. You’ll get the same curriculum with examples aligned to your roles, channels, tools, and standards. Private delivery can incorporate your policies, review context, and approval norms, and capture reusable assets (voice rules, prompt templates, review checks) your team can apply after the workshop. Teams often use this workshop to build shared AI vocabulary and messaging guardrails that reduce revision cycles. Optional follow-up working sessions are available to support implementation.
Want to explore private delivery or a cohort? Contact us to discuss timing, tailoring, and options.
Pathways and certificates
This course is part of a broader mastery certificate.
Explore how it fits into a full learning journey.
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